This course covers the principles and strategies involved in planning the visitor experience, including understanding visitors and their expectations, creating a visitor experience plan, and measuring and assessing visitor satisfaction.

Course Description

This training course is designed to provide an understanding of the principles and practices involved in planning and developing visitor experiences. It will equip participants with the necessary knowledge and skills to plan, design, and deliver engaging and memorable experiences for visitors.

Target Audience

This course is suitable for professionals in the tourism industry who are involved in the planning and development of visitor experiences, including tourism managers, destination marketers, attraction managers, event planners, and hospitality professionals.

Learning Outcomes

By the end of this course, participants will be able to:

  1. Understand the key principles and concepts of visitor experience planning
  2. Conduct market research and analysis to identify visitor needs and preferences
  3. Develop and implement a visitor experience strategy
  4. Create engaging and memorable visitor experiences
  5. Evaluate and measure the success of visitor experiences

Course Modules

Module 1: Introduction to Visitor Experience Planning

  • Key concepts and principles
  • Benefits of effective visitor experience planning
  • Overview of the visitor experience planning process

Module 2: Understanding Visitor Needs and Preferences

  • Market research and analysis techniques
  • Identifying visitor segments and personas
  • Understanding visitor expectations and motivations

Module 3: Developing a Visitor Experience Strategy

  • Developing a visitor experience vision and mission
  • Defining visitor experience objectives and goals
  • Developing a visitor experience roadmap and action plan

Module 4: Creating Engaging and Memorable Visitor Experiences

  • Designing and developing visitor experiences
  • Storytelling and theming techniques
  • Creating immersive and interactive experiences

Module 5: Evaluating and Measuring Visitor Experiences

  • Techniques for evaluating visitor experiences
  • Measuring the success of visitor experiences
  • Continual improvement and innovation in visitor experience planning
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